Kate’s Seraphine dress: the go-to for mumming in style

In case you haven’t already seen the latest installment in the photo diary of Kate and William’s new lives as parents here’s a look at the official family photograph of the Royal couple of the moment, taken by none other than Kate’s Dad, Michael Middleton.  And of course no new photo of Kate on cocomamastyle.com would be complete without telling you where she got her dress!

Prince-William-Kate-Middleton-Prince-George-Official-Photo-Bucklebury-UK
Photo: Michael Middleton

It was maternity and nursing brand, Seraphine that Kate turned to for this official portrait and in fact it is the same as the £46 dress she wore when the new family headed to Kate’s parents’ house in Bucklebury a few weeks ago (see previous post here).  Last time it was the lavender, blossom print version but this time Kate opted for the plain fuchsia – a great choice for a family portrait; block colour in a flattering cut which adds colour to the photo without drawing attention from the star of the show, Prince George who was swaddled in white.

Kate's Seraphine nursing and maternity dress | Official royal family photo | cocomamastyle
Knot front dresses, all Seraphine

The Kate effect certainly makes an impact as Seraphine saw an increase in sales of over 100% for the month of July following Kate wearing the Blossom dress after the birth of Prince George, and the Renata dress while pregnant.  Both dresses were sold out within hours of the Duchess being pictured in them and an 8 week waiting list quickly built up.

New season style

It appears this latest dress in Kate’s wardrobe has already sold out, within 24 hours of the pictures being published, so if you want one, get ordering to get on the list!  The knot front dress also comes in a pretty summer coral shade which is available to order now as well as my must-have for AW13, the long sleeved knot front dress.  I’ve had so many compliments wearing my short sleeve navy Seraphine dress, (featured here) I’m going to have to treat myself to the new season version too.
New season | knot front dress seraphine | Kate Middleton | cocomamastyleLong sleeve knot front dresses, all Seraphine

Set to head back to ‘work’ in her royal duties in a month’s time, Kate must already be having to think about her post-maternity working wardrobe.  She doesn’t need to worry though, if Kate’s style from the past year is anything to go by every look will be totally mum- and work-appropriate in her trademark elegant style.

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