The best thing about local craft fairs and markets is stumbling upon unique and interesting clothing brands, especially kidswear. I discovered Hardcore Soft Paw – a quirky brand with the focus on hand-printed garments – while on an Easter day out with tot in tow in Dulwich, SE London.
All designs are hand-printed using water based paints on 100% organic cotton or bamboo/cotton mix and limited print runs of stand-out animal and nature designs mean you’re getting something pretty unique for your little one. Sizes range from 3 months to 12 years and there’s more for us grown-ups too. If you love a mini-me look, some of the designs carry over into the adult sizes so you can have the whole family coordinating, if you like that kind of thing. And yes, unashamedly, I do.
Soft Paw Junior children’s t-shirts from £11
Organic cotton hoodies, from age 3
