Maternity style

I’m thrilled to launch a competition in collaboration with Mothercare to offer one lucky mama-to-be a maternity photoshoot experience with a professional hair stylist and make-up artist, plus a capsule maternity collection from Mothercare, collated and styled for you, by me, Helen. With so much change to your body and lifestyle during pregnancy, …

There are challenges every season during pregnancy but summer, with temperatures rising and holidays on the horizon, is the hardest time of year to manage – sartorially speaking – when you’re growing a baby. It’s a few years since I was pregnant and seeing through the warmer months with a bump but …

Isn’t technology just incredible? I’ve lost count of the number of times I’ve said “how did our mothers cope without….”, from iPads (yep, guilty!) to baby monitors (an essential) and advances in medical knowledge and machines which check our unborn babies are doing all right in our expanding tums. What …

It’s great to see so many maternity ranges expanding and new brands launching in the UK; finally retailers are seeing the need for maternity and nursing wear here and us mamas won’t settle for shapeless, drab bump-wear.  Why should getting pregnant mean we suddenly want to change our personal style? …

Last week I was invited to the launch of maternity and nursing brand, Seraphine’s beautiful new boutique in Marylebone, London so I took the opportunity to throw on a frock (by Seraphine, of course) and carry my 37 week baby bump ‘up West’ for the evening. Founder and designer Cecile …

A must-have in many a wardrobe is the breton top; a mum-staple if you will.  So you won’t be surprised if I suggest it as a maternity style essential too. But where to find the best?  Look no further than stripey-mama favourite, Jojo Maman Bebe.  With a choice of 4 …

Just because you’re expecting doesn’t mean you have to say goodbye to style and as the autumn collections hit the high street so too have the maternity rails filled with on-trend pieces to work into your capsule mum-to-be wardrobe. Proving these key trends do work with a bump I’ve put …

Super-soft, comfortable and stylish; three words that perfectly describe what all maternity wear should be and Crave maternity clothes certainly fit the bill. There’s something about good maternity wear, it’s softer, more skin-friendly than non-maternity wear. Maybe it’s because we’re more sensitive to the touch, or maybe we’re just more …

One of the most versatile pieces in any wardrobe is the trusty little black dress – there’s a reason it never goes out of fashion!  Just one LBD in the perfect fit for your shape will take you from work to weekend and mum duty to night out.  In my …