I’m thrilled to launch a competition in collaboration with Mothercare to offer one lucky mama-to-be a maternity photoshoot experience with a professional hair stylist and make-up artist, plus a capsule maternity collection from Mothercare, collated and styled for you, by me, Helen. With so much change to your body and lifestyle during pregnancy, …

One of the biggest changes to life once babies enter the picture is the lack of time for ourselves; not just the luxury of time to drink a hot cup of tea and leisurely peruse a magazine but having time to get dressed in something vaguely resembling a considered outfit. So …

As the foundation of every outfit, underwear can change our shape and affect how clothes sit on the body; it’s important to think about this first layer and match it to your outfit, not in terms of colour and print – who has time to do that?! – but in terms …

If you follow @cocomamastyle on Instagram you may have seen I’m currently in the build up to getting married this autumn, so it’s all systems go and I’m becoming even more of a magpie (than I am normally!) to beauty products and treatments which will freshen up my skin, tone my bod or …

One of the keys to a successful wardrobe is choosing clothes which are versatile, you know, those pieces which can be – as I so often say – dressed up and dressed down or transition you between seasons. You will find it easier to pick an outfit with more options available …

Three things which add instant cool factor to a clothing brand: 1. Swedish design, 2. Created by mums, 3. Sustainably produced. Throw in some graphic prints, mini-me outfits and reasonable prices and you’ve got yourself a winning formula with me&i. Too good to be true? Nope, we road tested some new season pieces from …

Wellness and mindfulness are concepts we hear everyday now and we’re hopefully managing to incorporate them into our lives, but there’s a new lifestyle trend to hit our shores and it’s the Danish art of hygge, which essentially means cosiness and originates from Norwegian meaning ‘well-being’. A warm atmosphere, family and friends around you, enjoying good food, drink …

If there is one woman with an undeniable and enviable sense of style, it has to be Olivia Palermo; we’re talking major #stylegoals and full-on #girlcrush territory here. Whether she’s wearing simple pumps and skinnies or rocking the red carpet, this lady has effortless style down and I for one wouldn’t mind …

Despite living in a world of fast fashion and mass-market clothing, personalisation and monogramming has never been more popular.  Add to this the trend for slogan tees and sweaters and why not combine the two ideas to create a bespoke t-shirt, jumper or bag for your little ones. At Firelabel you …

As we approach the new season I’ve put together a new series of trend videos dedicated to the must-have looks and styles you need to know for autumn/winter. First up it’s the colour story of the season: yellow tones. Think warming sunshine and spiced yellows as a sidestep from the neons we’ve …