Last month I launched a competition in collaboration with Mothercare to offer one lucky mama-to-be a photoshoot experience with a professional hair stylist and make-up artist, plus a capsule wardrobe of maternity clothes from Mothercare, collated and styled by me, Helen.
We had some great entries and the winner, Liz, a first time mum-to-be, joined us for a fun afternoon of grooming, styling and (photo-) shooting!
Stylist mode: Talking Liz through the outfits I’d put together for her.
The maternity capsule wardrobe
Styling real women to help them look and feel great is my ‘day job’, but that doesn’t make it any less enjoyable each time I put together outfits for a woman to flatter her figure, complement her lifestyle and fit in with her budget. It’s even more rewarding than putting a meal on the table which every member of the family finishes and enjoys!
When it comes to maternity style you’re dealing with a changing body shape which can present a challenge but it’s a great opportunity to experiment and try new styles. I got in touch with Liz before the shoot to find out about her current style and selected from the Mothercare maternity range to put together 3 outfits to suit Liz’s changing shape, her style preferences and lifestyle.
“I had given Helen an insight into what my style is, and the clothes she picked out for me were perfect. The jeans are so soft and comfortable and fit over my bump really well.” Liz, winner.
Animal print cardigan | Black vest | Wine skinny jeans
Style tip: Don’t always opt for blue jeans, introduce colour to your denim wardrobe. Deep red skinny jeans are just as versatile as blue denim and instantly add interest to your outfit.
This look follows my easy outfit formula to include a colour (jeans), a neutral (vest), a print (cardigan), a metallic (necklace).
“I absolutely love the dress in look 2. If I had seen it in the shop I don’t think I would’ve tried it on, but when I put it on I fell in love with it. It fitted perfectly and I was so proud to show off my bump.” Liz.
Style tip: With a bold printed dress, let the pattern and your pregnant curves do the talking and keep accessories simple. Go metallic for a dressed-up look.
This stretch dress will take Liz through her pregnancy with ease and work for dressed-up daytime events and evening wear. Dress up with a neat jacket and heels or dress down with a long cardigan, tights and ankle boots for warmth through the winter.
“My favourite pieces of the day were the Grey cardigan in look 3 with the distressed denim jeans, I don’t think I’ve taken the grey cardigan off since the shoot!” Liz
Grey marl wrap front fringed cardigan | Navy maternity nursing vest | Dark wash girlfriend jeans
Style tip: Wrap-over knitwear will keep you and your bump comfy and cosy through the winter months and is ideal for nursing once baby’s here.
Choose your basics wisely during pregnancy to see you through the whole 9+ months and beyond. Nursing vests will be worn over and again, layered under everything so don’t be afraid to invest in these and great jeans.
All clothing, Mothercare.
Behind the scenes
Makeup Artist, Sophie Whimster and Hair Stylist, Tim Curry work their magic
Sophie touches up Liz’s make-up while I jump in to tweak the necklace.
Take a look at #MCDressMyBump on Instagram for more behind the scenes action from the shoot.
Photography: Meghan Lorna www.meghanlorna.com
See more of the photoshoot over on the Mothercare blog here
Competition in collaboration with Mothercare | @mothercareuk #MCDressMyBump