New mum of three and well-known WAG Danielle Lloyd has just launched her debut maternity wear collection exclusively with online celeb style retailer Lipstick Boutique.
But don’t think it’s all just for the WAGs – though there are some seriously glam looks! With elegant, floaty chiffons and lace detailing the range spans from the perfect pretty frocks for a girly lunch or baby shower, to full-length and fabulous show-stopping evening wear.
Inspired by celebrity mums
Each style is named after a celebrity mum from Kate (yes, Middleton) and Gwyneth to Myleene and Angelina. My personal favourite is the Denise (Van Outen); it’s flirty and feminine with flattering over-bust ribbon detailing on polka dot chiffon (pictured, right). It’s definitely a dress you can wear right through your pregnancy and beyond.
Another top choice is the Victoria, this classic navy evening dress looked incredible on two of the mums-to-be (real pregnant women, not models!) at Danielle’s launch last month with its elegant knee-length hemline, side ruching and pretty lace cap sleeves.
If dresses aren’t your thing the collection also features a pair of faux leather panelled leggings with a bump-friendly front and leg-lengthening seam detail that would look fab for day time with a chunky knit and boots come Autumn.
Danielle says “Throughout my pregnancies, I feel that I have learnt, understood and honed ways to dress my bump, whilst maintaining a sense of my ‘normal’ style. I get so many mums-to-be asking me for maternity style tips and the creation of this specialist range is a direct response to this.”
Danielle describes her collection as “comfortable and wearable, but with all the glamour of a mainline fashion collection – something I’d want to wear pregnant or not” and I’m sure most of us would agree that we don’t want to lose our own style just because we have an expanding waistline. This new collection will inject a bit of glamour into any maternity wardrobe.
The Danielle Lloyd Collection prices start at £40
Available exclusively online at Lipstick Boutique