There’s no denying that Primark’s growth over recent years has helped to fuel the fast fashion culture we now find ourselves in. For cheap and cheerful basics and on-trend must-have pieces it is a one-stop shop for the whole family, yet has held out on venturing into online territory, that is, until now. Can the stack ’em high, sell ’em cheap format of Primark work online? Judging by the queues at Customer Services within Primark you’d certainly expect to see a simple refund and exchange policy online.
For now, Primark are dipping their toe in the water of online retail and launching with a small number of items on Asos.com. But what of these 20 or so key pieces worthy of an online presence, I hear you ask! Well, here are the CocoMama top 6 mama-friendly picks for our wardrobes with on-trend prints and wardrobe staples, and there’s even a couple in there ideal for mamas-to-be too.All, Primark at Asos